If I started introducing myself by saying I’d always dreamed of becoming a copywriter, I’d be lying to you.
To be honest, what I really wanted was to be the lead singer of a world-famous punk rock band. Or maybe host my own successful late-night talk show.
But it seemed like I had better odds of becoming an advertising creative. Since then, I’ve always tried to come up with ideas that can make a real difference in people’s lives.
And just when I think I’ve done it, I realize it’s still not enough. Because I know I can do better.
That’s why I’m constantly pushing myself to create the best work possible and to help my teams reach their full potential. Whether it’s an integrated campaign, a PR stunt, a brand activation, branded content, or a live experience, I won’t give up until we find the best solution for every challenge.
Somewhere between one cup of coffee and the next, I’ve been lucky enough to work on local, global, and award-winning projects recognized at creativity festivals like Cannes Lions, The One Show, D&AD, El Ojo de Iberoamérica, Effie Awards, The Webby Awards, Wave Festival, New York Festivals, and the Brazilian Creative Club for major brands such as Heineken, Johnnie Walker, Nestlé, Red Bull, Stella Artois, Mondelez, Bradesco Bank, Hyundai Motors, Unilever, General Motors, The Coca-Cola Company, The Salvation Army, Procter & Gamble, and more.
giogasperin@gmail.com
+55 (11) 966483549
Experience
PUBLICIS Brasil / Creative Director
JAN, 2025 - present, São Paulo
Main clients: Red Bull, Sanofi, Hershey's, Tottus
LEO BURNETT Mexico / Executive Creative Director
MAY, 2022 - DEC, 2024
Main clients: Mondelez, Visa, Kellogg´s, P&G, Sanofi, GMC, National and Regional Pitches and Latam Special Projects
LEO BURNETT Brasil / Senior Creative
OCTOBER, 2021 - MAY, 2022, São Paulo
Main clients: Trident, Samsung, Fiat, Latam Special Projects
SOKO/DROGA 5 / Freelance Senior Creative
JULY, 2021 - SEPTEMBER, 2021, São Paulo
Main client: ESPN Brasil
CRISPIN PORTER + BOGUSKY Brasil / Senior Creative
APRIL, 2019 - APRIL 2021, São Paulo
Main clients: Ambev (Stella Artois and Bohemia), Diageo (Johnnie Walker), Bauducco, Pitches and Special Projects
PUBLICIS Brasil / Senior Creative
MAY, 2015 - FEBRUARY, 2019, São Paulo
Main clients: Heineken, Nestlé, Bradesco Bank, General Motors, P&G, Pitches and Special Projects
LIVE AD / Freelance Senior Creative
APRIL, 2015- MAY, 2015, São Paulo
Main client: Nestlé Molico digital pitch
WMCCANN / Copywriter
JUNE, 2012 - JANUARY, 2015, São Paulo
Main clients: Bradesco and Bradesco Prime banks, The Coca-Cola Company, General Motors, The Salvation Army, O Estado de São Paulo Newspaper, Grendene Kids
FCB Brasil / Copywriter
MAY, 2011 - JUNE, 2012, São Paulo
Main clients: Pão de Açúcar Supermarkets, Livraria Cultura Bookstores, SKY TV
Grupo NEWCOMM / Copywriter
SEPTEMBER, 2007 - MAY, 2011, São Paulo
Main clients: Unilever, MINI, Nova Schin, Santander, Samsung
MRM/MCCANN / Freelance Copywriter
MAY, 2007 - SEPTEMBER, 2007, São Paulo
Main clients: Banco Real, Santander
e21/ Junior Copywriter
JANUARY, 2006 - DECEMBER, 2006, Porto Alegre / RS
Main clients: Brandili Kids, Sport Club Internacional, Artmed Publishing
TATTICAS Propaganda/ Junior Copywriter
JANUARY, 2005 - NOVEMBER, 2006, Itajaí/SC
Main clients: Itajaí Shopping, Marambaia Group, Itajaí City Hall